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Monday, 9 November 2026

AI Ethiquettes

The ethics and etiquette of everyday AI.

Radar

BR In force

Brazil ECA Digital (Law 15.211/2025): children online

Brazil’s law protecting children online: reliable age checks, no ad profiling of minors, parental tools. In force since 17 March 2026, regulated by ANPD.

Last checked

Status
In force
Jurisdiction
Brazil
In force since
Applies to
Apps, platforms, games and other digital services aimed at or likely to be used by children in Brazil.
Last checked

Law 15.211/2025 applies to technology products and services aimed at, or likely to be used by, children in Brazil. It requires reliable age verification rather than self-declaration, bans profiling minors for advertising and loot boxes, and requires parental controls. Its minimum standards for parental supervision include regular review of AI tools.

The National Data Protection Agency (ANPD) regulates and supervises it under Decree 12.880 of 18 March 2026. Penalties reach 10% of the group’s revenue in Brazil or, where there is no revenue, R$10 to R$1,000 per registered user, capped at R$50 million per infraction, plus court-ordered suspension or bans.

Key dates

  1. Law 15.211 enacted
  2. Law 15.352 sets the 17 March start date and turns ANPD into a regulatory agency
  3. In force
  4. Decree 12.880 regulates the law and gives ANPD its regulation and supervision

Sources

Changelog

  • Fines corrected (per-user fine only where no revenue; court-ordered suspension); ANPD role tied to Decree 12.880; key dates fixed; updated-text source